In his book

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In his book "pointless eating" marketing professor Brian Wansink describes how external influences can make people squeeze, without even knowing it, and how small changes in the kitchen and habits can achieve great changes without special hardships. Wansink study shows that external influences make people eat a lot more than you realize. It shows that most of us are easily cheated how contained a bowl or jar with jam and how this determines artificial food how much we eat. Here are some things that can deceive us to eat or drink more and how we can lie to consume less.
1. bottomless bowl Imagine bottomless bowl of soup - designed so that it is always half full, no matter how you eat. Wansink and his students offered visitors a restaurant artificial food bowl of tomato soup. Some that buy that unnoticed complete to stand half full, others that normal buy. Those were special buy ate an average of 440 ml. soup before deciding that they are eaten, while those with ordinary buy ate an average of 270 ml. When asked how many believe they have eaten, both groups said they ate the same amount. Stop and think: Eating artificial food whole portion is the classic "eating without being hungry," which leads to weight gain, according artificial food to experts in weight control Rick Kausman. "Obviously it is much easier to stop eating when the plate is empty, instead of when the body tells us that already sieve." He advises to learn to listen to your body and stop eating when you feel comfortable and feel hunger disappear. "It requires some practice exercises and to begin to recognize the signals." Start to pause while you eat and thus will not trample. 2. Distractions Things that distract us, can make us eat more than we wanted. Wansink says another artificial food experiment in which people eating lunch while listening criminal history, or in silence. artificial food Those who listened, ate 15% more than those who are not distracted and only ate. In another experiment, Wansink gave away free popcorn Visitors theater. "The more closely watched the film, the more they ate. The larger boxes had popcorn, ate more. "Focus:" The French eat regularly and spend a lot of time feeding, "says Kausman. Their diet allows the body to hunger, strengthen and then be hungry again until the next meal. This is in contrast with permanent pasture, which has developed as a style of eating in many Western countries. 3. Illusions We succumb to optical illusions example think that high cups contain more liquid from the low wide glasses. artificial food Wansink conducted a survey among American teenagers in Debelarium. Ask them to spew soda or yard, or in a low wide glass (both have the same volume) and drink. Those who drank the lower cups drank 88% more soda, but claimed that they drank only half of the poured quantity. Buy a smaller glasses: If you prefer to drink from the low wide glasses, they drink only water. A recent survey of the American Journal of Clinical Nutrition shows that Americans over the age of two years, take 21% of your calories through soft drinks and sweetened juices. 4. temptations resist temptations difficult In another artificial food experiment, Wansink left on the desks of secretaries jars with candy. One of the jars were transparent, other - non-transparent. Secretaries with transparent jars ate candy with 46% faster than those with opaque jars. In another experiment, buy chocolates were remaining at arm's length, or a few meters away and hidden from view. Those who were close to the candy eaten in eight days, while the other - in three. Hide food "Crius tempting food away and inconvenient places, such as the top shelf of the cabinet," says Wansink. artificial food "Only when you see or smell favorite food will irritate artificial food your hunger will start salivation and will consume more food."
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