40 facts about advertising swedish consulting group (continued) | Manager News
Bulgaria Business World Executive Marketing Manager Job Comments Curious Science and Health Sports swedish consulting group News today
One of the most recognizable and successful commercial images in the history of advertising is that the cowboy of tobacco swedish consulting group brand Marlboro. The commercials of the company were used images of captain and athlete. swedish consulting group The man of Marlboro remains remembered forever as a cowboy. In his role includes several actor. By Ronnie fate of three of them later died of lung cancer.
This is one of the interesting facts about the history of advertising, which lists authors of the project Random History Project. The site states Adme.ru 39 other curiosities of the development of advertising campaigns. Here they are still they:
22. The most expensive political advertising campaigns in history occur during the US presidential election in 2008 - a total of $ 2.6 billion. Barack Obama released $ 310 million., And John McCain - $ 136 million.
23. Advertisements often use a technique called "performance conditions": the product advertised is surrounded by goods and objects that are known to trigger positive emotions among consumers. For example, washing powder know that it is best to be displayed in advertising around children, flowers, sun and stuff. It is believed that the repeated demonstration of the brand in such an environment will cause a positive attitude of consumers swedish consulting group towards the advertised product.
24. In order to motivate people to buy a product made advertising appeals swedish consulting group to the psychological needs of the individual. The most used and inculcated in advertising are basic human instincts - sex, fear, self-esteem, self-preservation swedish consulting group instinct, imitation and thirst for power.
25. Studies have shown that repeated exposure to a stimulus creates a special effect called effect of exposure. It strengthens the positive perception of the object. For example, despite the fact that most people do not click on banners, online advertising still creates a positive attitude towards the advertised product. Moreover, even after twenty impressions effect "annoying me" or "this ad is used up" does not appear.
26. In some of the ads have food stylist. Fried chicken in Cmax, for example, be treated in the following way: first food stylist pulls the skin of the bird, then fixed with needle and thread. Sometimes chicken is inserted moistened paper towels that create a volume and assist in the broadcast of delicious steam during heating.
27. Children actors who appeared in ads are usually larger than the potential audience to which the company objectives. For example, in the advertising of toys for 8-year-olds were shown children aged 11-12 years, playing with the advertised goods. This is done on purpose. Actors act as role models for younger children.
28. It is alleged that Microsoft paid the legendary muzkanti of "Rolling Stones" $ 9,000,000 for the use of their song "Start Me Up" in an advertisement for Windows 95. Sometimes you track an unknown young singer can be a hit, after voiced advertising. This happens with the composition swedish consulting group "My Hot Hot Sex" Brazilian group Cansei de Ser Sexy, which became a hit after prozvuchva in advertising the iPod of Apple ..
30. Volkswagen's advertising campaign in the US "Think Small" from 1950 by agency DDB proved exceptional, because through it the German car Volkswagen Beetle, created by order of Hitler successfully started to sell in postwar America.
31. Recent studies have shown that the best way to convince a skeptic to buy something like advertising aimed at him abandon the listing swedish consulting group of specific facts and focus on the emotional side of things. On the other hand, the majority of people are not inclined to skepticism. So often in advertising proved more convincing statement of facts and data provision.
34. In women's magazines ima10,5 times more ads and articles promoting means of weight loss compared to men's magazines. The attention of more than 75% of female readers is capped by the presence of at least one title of an article about how a person can change your body through diet, exercise or cosmetic surgery.
35. The clown Ronald McDonald appears as an advertising character of McDonald's for the first time in 1963. In 2010 a group of American activists orgnizatsiya Corporate Responsibility accused company that through it for nearly 50 years encourages the purchase of junk food to children and contributes to obesity and epidemic diseases related to unhealthy diets.
36. Within the unusual advertising campaign on the sidewalk in New York City once written: "This shows that it is time to buy new underwear." This t. Pomegranate. Guerrilla marketing is an example of acute outdoor advertising made with not much money. Then appear chi
Bulgaria Business World Executive Marketing Manager Job Comments Curious Science and Health Sports swedish consulting group News today
One of the most recognizable and successful commercial images in the history of advertising is that the cowboy of tobacco swedish consulting group brand Marlboro. The commercials of the company were used images of captain and athlete. swedish consulting group The man of Marlboro remains remembered forever as a cowboy. In his role includes several actor. By Ronnie fate of three of them later died of lung cancer.
This is one of the interesting facts about the history of advertising, which lists authors of the project Random History Project. The site states Adme.ru 39 other curiosities of the development of advertising campaigns. Here they are still they:
22. The most expensive political advertising campaigns in history occur during the US presidential election in 2008 - a total of $ 2.6 billion. Barack Obama released $ 310 million., And John McCain - $ 136 million.
23. Advertisements often use a technique called "performance conditions": the product advertised is surrounded by goods and objects that are known to trigger positive emotions among consumers. For example, washing powder know that it is best to be displayed in advertising around children, flowers, sun and stuff. It is believed that the repeated demonstration of the brand in such an environment will cause a positive attitude of consumers swedish consulting group towards the advertised product.
24. In order to motivate people to buy a product made advertising appeals swedish consulting group to the psychological needs of the individual. The most used and inculcated in advertising are basic human instincts - sex, fear, self-esteem, self-preservation swedish consulting group instinct, imitation and thirst for power.
25. Studies have shown that repeated exposure to a stimulus creates a special effect called effect of exposure. It strengthens the positive perception of the object. For example, despite the fact that most people do not click on banners, online advertising still creates a positive attitude towards the advertised product. Moreover, even after twenty impressions effect "annoying me" or "this ad is used up" does not appear.
26. In some of the ads have food stylist. Fried chicken in Cmax, for example, be treated in the following way: first food stylist pulls the skin of the bird, then fixed with needle and thread. Sometimes chicken is inserted moistened paper towels that create a volume and assist in the broadcast of delicious steam during heating.
27. Children actors who appeared in ads are usually larger than the potential audience to which the company objectives. For example, in the advertising of toys for 8-year-olds were shown children aged 11-12 years, playing with the advertised goods. This is done on purpose. Actors act as role models for younger children.
28. It is alleged that Microsoft paid the legendary muzkanti of "Rolling Stones" $ 9,000,000 for the use of their song "Start Me Up" in an advertisement for Windows 95. Sometimes you track an unknown young singer can be a hit, after voiced advertising. This happens with the composition swedish consulting group "My Hot Hot Sex" Brazilian group Cansei de Ser Sexy, which became a hit after prozvuchva in advertising the iPod of Apple ..
30. Volkswagen's advertising campaign in the US "Think Small" from 1950 by agency DDB proved exceptional, because through it the German car Volkswagen Beetle, created by order of Hitler successfully started to sell in postwar America.
31. Recent studies have shown that the best way to convince a skeptic to buy something like advertising aimed at him abandon the listing swedish consulting group of specific facts and focus on the emotional side of things. On the other hand, the majority of people are not inclined to skepticism. So often in advertising proved more convincing statement of facts and data provision.
34. In women's magazines ima10,5 times more ads and articles promoting means of weight loss compared to men's magazines. The attention of more than 75% of female readers is capped by the presence of at least one title of an article about how a person can change your body through diet, exercise or cosmetic surgery.
35. The clown Ronald McDonald appears as an advertising character of McDonald's for the first time in 1963. In 2010 a group of American activists orgnizatsiya Corporate Responsibility accused company that through it for nearly 50 years encourages the purchase of junk food to children and contributes to obesity and epidemic diseases related to unhealthy diets.
36. Within the unusual advertising campaign on the sidewalk in New York City once written: "This shows that it is time to buy new underwear." This t. Pomegranate. Guerrilla marketing is an example of acute outdoor advertising made with not much money. Then appear chi
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