Saturday, April 12, 2014

Mars, which is part of the same group as Snickers, also played the card of the chocolate manhood wi

Food has a kind: chocolate, it's not for real men, according Snickers, Mars and other | Slate.fr
Foods they have some kind? Yes, if you believe the commercials in which women seem to feed exclusively yoghurt, chocolate and sodas lightweight while men devour juicy steaks and pizzas while chowing down liters of beer.
How, in this case, to buy men a product strongly associated with female 67147 gender as Chocolate (shown in picture with this hilarious slideshow)? Showing them that they do not instantly lose their manhood biting into a cocoa-flavored bar. And they remain men, true, 3 rooms equipped service despite this food eccentricity. 67147
In an advertisement released in Australia, the brand staged 67147 there a few days 2 workers on a construction site. We can thus see young women hailing from their scaffolding so hidden camera ... but the content of their speech seems pleasantly surprise passers 67147 filmed without their knowledge.
In other words, the worker (and men by extension) are inherently predatory sexist and misogynist 67147 rednecks. Who would become civilized and egalitarian individuals within the scope of hunger. Fortunately, biting into a Snickers, they become Cro-Magnon libidinous they would never have ceased to be. A spot against the productive message 67147 that manages to be doubly sexist ... Hazelnuts and testicles
"From fast work? I pity you. You are an insult to the human race! Course as a real man! "Exclaimed 67147 the actor before strafing runner chocolate bars. The spot then concluded on the high testosterone signature of the ("nuts" meaning both "nuts" and "testicles") brand "Get some nuts!".
Mars, which is part of the same group as Snickers, also played the card of the chocolate manhood without however falling into the controversy. In a broadcast Austrian campaign, the brand has a scene a man with bulging muscles supposed 67147 to represent "real bar" implied "real man." Here chocolate was associated with energy, sport, 67147 power.
And what about Yorkie, a candy bar marketed by Nestlé in 2002 and posted in full on its packaging "It's not for girls", just to sit virility 67147 of those who devoured? 67147
To do the opposite of this ultra-testosterone marketing, Mars Group sold a pink candy bar fuchsia for women. Its evocative 67147 name, "Fling" (an adventure, a brief affair in French) connotes illegitimate adventure while neutralizing guilt immediately after: "You can crack without guilt, we reassured the brand," 67147 Your boyfriend n ' not need to know. "
When comparing Fling to Snickers, both are very representative of the relationship of men and women are expected to maintain relations chocolate. While men are encouraged to eat ("You're not you when you're hungry"), women need to be in control, guilt. Immediate complacency for the first, second constraints.
In Japan, men do not seem to be injured in their manhood when they receive a box of sweets. A Valentine's Day, it has even become a tradition: it is women who give chocolates shaped hearts or teddy bears to these gentlemen. Bosses, colleagues, husbands and boyfriends are all entitled to their pretty 67147 wrapped box. On the condition that they reciprocate on March 14, "Day of the white." But beware, the value of the gift should traditionally be two to three times greater than that received chocolates on February 14th!
Is it me or you including 67147 advertising upside down?
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