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Business indisputable facts about advertising (II part)
Why Sofia is the technological city in Bulgaria
Clown Ronald how to cut a pineapple fancy McDonald appears as an advertising character of McDonald's for the first time in 1963. In 2010 a group of American activists organization Corporate Responsibility accused company that through it for nearly 50 years encourages buying junk food for children and contributing to the obesity epidemic and diseases associated with unhealthy diets.
The most expensive political advertising campaigns in history occur during the US presidential election in 2008 - a total of 2.6 billion. Dollars. how to cut a pineapple fancy Barack Obama released 310 million. Dollars, and John McCain - 136 million.
Ads often use a technique called "performance how to cut a pineapple fancy conditions": how to cut a pineapple fancy the product advertised is surrounded by goods and objects that are known to trigger positive emotions among consumers. For example, washing powder know that it is best to be displayed in advertising around children, flowers, sun ... It is believed that the repeated demonstration of the brand in such an environment will cause a positive attitude of consumers towards the advertised product.
In order to motivate people to buy a product made advertising appeals to the psychological needs of the individual. The most used and inculcated in advertising are basic human instincts - sex, fear, self-esteem, self-preservation instinct, imitation and thirst for power.
Studies have shown that repeated exposure to a stimulus creates a special effect called how to cut a pineapple fancy effect of exposure. It strengthens the positive perception of the object. For example, how to cut a pineapple fancy despite the fact that most people do not click on banners, online advertising still creates a positive attitude towards the advertised product. Moreover, even after twenty impressions effect "annoying me" or "this ad is used up" does not appear.
Some ads use the services of a stylist food. Fried chicken in them, for example, is treated as follows: first stylist pulls the skin of the bird, then quenched with needle how to cut a pineapple fancy and thread. Sometimes how to cut a pineapple fancy chicken is inserted moistened paper towels that create a volume and assist in the broadcast of delicious steam during heating.
Child actors who appeared in ads are usually larger than the potential audience to which the company objectives. For example, in the advertising of toys for 8-year-olds were shown children aged 11-12 years, playing how to cut a pineapple fancy with the advertised goods. how to cut a pineapple fancy This is done on purpose. Actors act as role models for younger children.
It is claimed that "Microsoft" has paid the legendary musicians of "Rolling Stones" 9 million. Dollars for the use of their song "Start Me Up" in advertising on Windows 95. Sometimes you track an unknown young singer can be a hit once voiced advertising. This happens with the composition "My how to cut a pineapple fancy Hot Hot Sex" Brazilian group Cansei de Ser Sexy, which became a hit after sounds in advertising the iPod to "Apple" how to cut a pineapple fancy
Volkswagen's advertising campaign in the US "Think Small" 1950 agency DDB has proven extremely successful, because through it the German car Volkswagen Beetle, created by order of Hitler successfully started how to cut a pineapple fancy to sell in postwar America.
The best way to convince a skeptic to buy something like advertising aimed at him abandon the listing of specific facts and focus on the emotional side of things. On the other hand, the majority of people are not inclined to skepticism. So often in advertising proved how to cut a pineapple fancy more convincing statement of facts and data provision.
In women's how to cut a pineapple fancy magazines have 10.5 times more ads and articles on means of weight how to cut a pineapple fancy loss compared to men's magazines. The attention of more than 75% of women is capped by the presence of at least one title of an article about how a person can change your body through how to cut a pineapple fancy diet, exercise or cosmetic surgery.
On the sidewalk in New York City once written: how to cut a pineapple fancy "This shows that it is time to buy new underwear." This t. Pomegranate. Guerrilla marketing is an example of acute outdoor advertising made with not much money. Then appear thousands of "partisan initiatives."
Advertising Dove "Evolution of Beauty" overnight created the first in the history of modern advertising viral boom: more than one million people see it as a video in YouTube, watching improve and change beyond how to cut a pineapple fancy recognition women behind the scenes of the fashion industry.
Ambient advertising legally and illegally placed how to cut a pineapple fancy on unexpected surfaces (stairs, toilets,
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