Appear increasingly challenges not yet have clear answers and the need to measure the effectiveness

Undoubtedly one of the key books this year. We have read, re-read and commented several times until we decided to go public in order to have your point of view about it.
Jim Taylor dares to draw the scene of our business through 2020 with admirable precision positioning each of the agents according to intervene in the process. A detailed analysis of the role of advertising agencies analysis, large group communication, media agencies, consultants, research firms, independent, etc ...
The book advocates food styling photography a dominated by the companies "Communications Planning" and represents a vision of the future detailed discipline. (Quoting the book itself: food styling photography "The hottest Topic in communications today")
Communications Planning food styling photography is the discipline responsible for developing holistic communication plan of a brand. A strategy that crosses marketing and trade marketing in order to manage all contact points target with brands. A general view that does not focus on a particular discipline but seeks channel, message content food styling photography and more effective in each case.
In Brandjazz and spent some time talking about it and are quite agree that this is the territory they occupy is clearly and decisively. Not as a secondary food styling photography job alone or as part of a process but from a powerful structural proposal with a methodological basis that incorporates creative thinking with the needs of an effective metric.
The book not only provides a detailed explanation food styling photography of what is Communications Planning, history, what companies food styling photography they are working from different fronts but who dares to offer a series of predictions about how the different movements of each of the types will occur company struggling to control what the author calls a kind of new powers struggle for space.
On the downside perhaps find missing many more examples and case studies. In any case it is in our opinion a mandatory food styling photography to have a global food styling photography vision of business communication, major changes ahead and agents which may be the ultimate transformation of the advertising agencies that book and how know. Irrespective of your point of view. If you are closer analysis and data or ideas and creativity.
Whether madness in Marketing, advertising in the media world or a communication consulting one thing you can be absolutely certain: this business is changing. Structures food styling photography change, food styling photography sources of income, their professional training, the needs of your cleintes.
Appear increasingly challenges not yet have clear answers and the need to measure the effectiveness it will be an imperative desire to work. My own prediction is that we will soon see in Spain pure companies "Communications Planning" as those that are appearing with great success in various parts of the world and these new competitors had just revolutionize a changing sector.
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