Specifically weBlend remains the digital marketing tactics sending his clients (ie by using existin

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On 21 October 2013, the digital agency K Company Joins Comma Group. In addition to a repositioning of the name is also changed to weBlend. This new entity within Comma Group will specialize in the "digital marketing" needs of its clients. Merging of digital expertise
Comma Group, an agile and collaborative group consulting network of companies group consulting with a focus on technology, will strengthen its presence through this cooperation on the Belgian market. There are two fundamental aspects that were the basis of the rapprochement between Comma Group and Company K: The management of the complex diversity of technologies Strong competition in a small market that will make all the important moments of the Digital Customer Journey must be optimized , so as to increase the success rate of each moment
In this context, K Company, a member of the Cronos Group since 2010, been integrated into Comma Group. Her name changes to weBlend, an entity group consulting that focuses on its expertise in digital marketing. It offers additional expertise in digital marketing consulting and strategic analysis, in addition to the range of technology services to other entities within Comma Group.
Specifically weBlend remains the digital marketing tactics sending his clients (ie by using existing tools better) and are also optimized the projects within Comma Group in terms of User Experience Design, Performance, and Analytics. Expertise on three pillars
The competitive advantage of weBlend is based on an intelligent mix of the right tools, the correct methodologies and the best experts to address the problems. Around digital marketing (Blend Shots) that are common within organizations
The company has a series of structured methods (Flavours) developed specifically intended to solve. Certain challenges This "ad hoc" approach allows weBlend add to results above the average book in record time and with a competitive budget. Departure of Laurent Kinet
Co-founded by Laurent Kinet integration with the Cronos Group has achieved in 2010, changing K Company therefore weBlend. The brand K Company disappears, group consulting but the company continues. The operational merger is also the time when Laurent group consulting Kinet leaves the organization after he has been integrated for more than 3 years. Firms gradually
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