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How to submit an innovative product to market? - Forum Alp blossom: How to submit an innovative product to market? Introduction: very rare that markets remain unchanged for a long time. Changing needs of consumers and offers some of the companies to respond to this change. And depending on the nature of the industry gallery of regrettable food in which the company is active, the other preceded to respond may be useful and may not be. The new innovation was that the company is trying gallery of regrettable food to submit gallery of regrettable food a distinct particularly difficult in the production or marketing of other companies may be the Winning through innovative learning from the mistakes of the first. Export market carries with it additional risks also carries additional profit opportunities. Our case study dealing with how I managed company "Kouros Corus" to respond to the emergence of a specific need in the market and the steps taken to ensure the success of their efforts in bridging the gap market an innovative product. Formed company "Corus" from the merger of major British companies to manufacture steel with a German company in 1999. Offer "Corus" steel and aluminum solutions to customers around the whole world, and the size of the boat 12 billion euros in 2003 and a workforce of nearly gallery of regrettable food fifty thousand mark "Corus" has become a symbol of quality and strength, combining gallery of regrettable food global expertise and local service. "Corus Sheets colorful" is a global business segment within the Department of tin products, ready-made sheet metal deadline for installation of for EXA buildings and for consumer products and manufactured goods markets. gallery of regrettable food And one of the key markets for colored sheets Corus is a market "surfaces formatted environmentally gallery of regrettable food CES" and this means providing materials able to meet the very high standards and rigor in the use of private contexts. May be connected to a safety standard, or longevity and ease of cleaning. In some environments, it is very important to keep the surface clean and free of spots that can withstand and movement of the pathogen, Fbmna growth of bacteria gallery of regrettable food reduced the risk of disease and the risk of cross-contamination. It is clear that this last requirement is very important in hospitals, and is also important in other sectors such as food processing, storage, and in laboratories. And it increases the importance of having seen the past few years highlight the dangers resulting from contaminated surfaces in the workplace after several major health gallery of regrettable food incidents. Note and meet the needs of customers: In 2000, I realized the company "Corus" a new opportunity in the market, "environmentally-formatted sheets CES". In the past, the company's gallery of regrettable food work was limited to the manufacture of metal in the form of sheets, and then sell them to other companies holds the manufacture of the final product and meet the needs of customers who require treatment panels with anti-bacterial materials. This operation was carried out in two phases, time-consuming and costly. In addition it was carrying to "Corus" harm to another. The financial gain resulting gallery of regrettable food from the process of adding value does not come from the manufacture of sheet metal, but rather comes from processed with anti-bacteria. Thus, companies other than "Kouros" was she who gets the lion's share of the high prices that reflect the "value added value added or added value" (value-added advantages are made to the product or service gallery of regrettable food on the way to the end user., And is also used in reference to the rising value of the product in each episode of the supply chain). In response to this situation gallery of regrettable food has "Corus" developed a manufacturing process for tinplate integrates the application of anti-bacterial agents. Through differentiate itself بتخديم the "specialized market niche market" (or gap stronghold) was "Corus" able to adopt a policy of relatively higher prices. And gave this example the "Innovation customer gallery of regrettable food leash" Company "Corus" to increase revenues. Commercialize gallery of regrettable food new lamination technology under the brand "" Assure (reassuring or believe), which reflect gallery of regrettable food the substantial advantage of the advantages of the product, any help in securing a safer environment. gallery of regrettable food At the launch of the product "Assyrians" in October 2002, the focus was on highlighting in the field of food processing in the UK. Soon after the launch of the product won the "Corus" contract with the company "known Foods" which is one of the largest gallery of regrettable food producers of frozen popular diets, and it was so impressive progress can "Corus" highlight and expand gallery of regrettable food its publication in the food industry circles. Market: A - a potential gallery of regrettable food market: can be divided into the potential market for the tag "Assyria" inside the Gaza food products into unit into two main market segments, namely: - Industrial Sales: includes this sector sales sheet for cladding walls and ceilings and doors used in the cabins cold storage in the processing facilities and food processing. - Retail sales: This sector includes refrigeration units used for food preservation in retail outlets such as restaurants, gallery of regrettable food malls, shops preparation and sale of meat. B - Distribution: in some industries can be "supply chain supply chain" (or transition phases processing and conversion of the product or service the first product to the end user) Qusay
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