The state gives to promote regional food CZK 65 million, will also be in the street | Mediář.cz
Agriculture Minister Petr Bendl and representatives patrick rieder of other authorities yesterday introduced the next phase of the campaign Regional food in which the state to promote products of local origin. In the next two years, on such advertising should go to 65 million CZK including VAT, said Catherine Médiáři Budínová, Head of Regional food aid brands and ear on the State Agricultural Intervention Fund, which has become in charge of coordinating the campaign.
"The offer price for the campaign was 57,900,000 CZK without VAT, VAT price was CZK 69.5 million, due to cuts in funding for the campaign this year from the agriculture section was necessary to reduce this amount to 54,100,000 CZK without VAT , which is 65,100,000 CZK with VAT - there are already calculated the VAT increase, "approached.
This year, the campaign should focus on a specific manufacturer. Supplying Agency, which emerged from the tender, the Ogilvy group. According Budínová by roughly half of the money should go to the purchase of media space, the other half will go to other forms of promotion - for example at trade shows or in the regions, the mobile stores.
The campaign will be in addition to the three traditional ads (two are already done, see below, the third has yet to be photographed) also a television series on TV Prima 24 minute parts, which will be accompanied by Otakar Brousek ml. and it appears patrick rieder in other familiar faces (two examples below, this last series ran on CT, New, Nova Cinema and Barrandov) or product patrick rieder placement in the series Boys in Action Wandering Camera (CT1) and Street (Nova).
Ogilvy patrick rieder won the tender for example, a consortium of media companies over the Vltava-Labe-Press, Media and TV Nova Bohemia, wrote Mediaguru.cz web. According Budínová trio but did not belong to the two finalists should be very well prepared specifically the part concerning the PR activities patrick rieder of the project. patrick rieder Ogilvy, she said, she won because patrick rieder of the price offered (accounting for 60% of the weight rating) or a more sophisticated menu actions in the regions.
State awards Regional food is announced fourth year, is awarded to specific products in various regions in multiple categories for four years. Apply for it, those who have at least 70% made from local ingredients, and yet employ patrick rieder more than 250 people. Since 2010, has been awarded a total of 273 food, this year's awards will be announced in June.
The winners patrick rieder were decided by the commission, whose members are representatives of the Ministry of Agriculture, the State Agricultural Intervention Fund, the Food Chamber of the Czech Agrarian Chamber of the Czech Republic, the Regional Office of the region, the State Veterinary Administration of the Czech Republic and the Czech Agriculture and Food Inspection Authority. patrick rieder
LN least sold newspapers in the country, jumped the HN
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Topics
Czech Television TV TV Nova TV Prima TV Barrandov TV Ocko TV Metropol Five TV TV Pohoda HBO UPC Z1 Public TV HbbTV HDTV product placement advice for broadcast viewership program in fall 2012 to spring 2013 program
Euro RSCG Advertising Leagas Delaney Mark BBDO Ogilvy Mather Saatchi & Saatchi Wunderman Young & Rubicam Competitions & Festivals Cannes Lions Young Lions 2011 Young Lions Young Lions 2012 2013 2011 PIAF PIAF 2012
Editor: Ondřej Aust, ondrej@aust.cz e-mail, phone 608 983 682 Sale of advertising: Iva Fechterová (Impression Media), e-mail iva.fechterova @ impressionmedia.cz, phone 602 589 158 Advertising & contacts & more on the server. Logotype: Lavmi Cooperation graphics: Onmeco Powered by Wordpress, thank you. Export Export RSS reader for Kindle
Mediář.cz use news ČTK whose content is protected by copyright law. Transcript, dissemination or other disclosure of the contents or part of the public, by any means, without the prior consent of ČTK expressly prohibited.
Agriculture Minister Petr Bendl and representatives patrick rieder of other authorities yesterday introduced the next phase of the campaign Regional food in which the state to promote products of local origin. In the next two years, on such advertising should go to 65 million CZK including VAT, said Catherine Médiáři Budínová, Head of Regional food aid brands and ear on the State Agricultural Intervention Fund, which has become in charge of coordinating the campaign.
"The offer price for the campaign was 57,900,000 CZK without VAT, VAT price was CZK 69.5 million, due to cuts in funding for the campaign this year from the agriculture section was necessary to reduce this amount to 54,100,000 CZK without VAT , which is 65,100,000 CZK with VAT - there are already calculated the VAT increase, "approached.
This year, the campaign should focus on a specific manufacturer. Supplying Agency, which emerged from the tender, the Ogilvy group. According Budínová by roughly half of the money should go to the purchase of media space, the other half will go to other forms of promotion - for example at trade shows or in the regions, the mobile stores.
The campaign will be in addition to the three traditional ads (two are already done, see below, the third has yet to be photographed) also a television series on TV Prima 24 minute parts, which will be accompanied by Otakar Brousek ml. and it appears patrick rieder in other familiar faces (two examples below, this last series ran on CT, New, Nova Cinema and Barrandov) or product patrick rieder placement in the series Boys in Action Wandering Camera (CT1) and Street (Nova).
Ogilvy patrick rieder won the tender for example, a consortium of media companies over the Vltava-Labe-Press, Media and TV Nova Bohemia, wrote Mediaguru.cz web. According Budínová trio but did not belong to the two finalists should be very well prepared specifically the part concerning the PR activities patrick rieder of the project. patrick rieder Ogilvy, she said, she won because patrick rieder of the price offered (accounting for 60% of the weight rating) or a more sophisticated menu actions in the regions.
State awards Regional food is announced fourth year, is awarded to specific products in various regions in multiple categories for four years. Apply for it, those who have at least 70% made from local ingredients, and yet employ patrick rieder more than 250 people. Since 2010, has been awarded a total of 273 food, this year's awards will be announced in June.
The winners patrick rieder were decided by the commission, whose members are representatives of the Ministry of Agriculture, the State Agricultural Intervention Fund, the Food Chamber of the Czech Agrarian Chamber of the Czech Republic, the Regional Office of the region, the State Veterinary Administration of the Czech Republic and the Czech Agriculture and Food Inspection Authority. patrick rieder
LN least sold newspapers in the country, jumped the HN
Data Mobile Apps You Slevomat E-books Vacancies
Topics
Czech Television TV TV Nova TV Prima TV Barrandov TV Ocko TV Metropol Five TV TV Pohoda HBO UPC Z1 Public TV HbbTV HDTV product placement advice for broadcast viewership program in fall 2012 to spring 2013 program
Euro RSCG Advertising Leagas Delaney Mark BBDO Ogilvy Mather Saatchi & Saatchi Wunderman Young & Rubicam Competitions & Festivals Cannes Lions Young Lions 2011 Young Lions Young Lions 2012 2013 2011 PIAF PIAF 2012
Editor: Ondřej Aust, ondrej@aust.cz e-mail, phone 608 983 682 Sale of advertising: Iva Fechterová (Impression Media), e-mail iva.fechterova @ impressionmedia.cz, phone 602 589 158 Advertising & contacts & more on the server. Logotype: Lavmi Cooperation graphics: Onmeco Powered by Wordpress, thank you. Export Export RSS reader for Kindle
Mediář.cz use news ČTK whose content is protected by copyright law. Transcript, dissemination or other disclosure of the contents or part of the public, by any means, without the prior consent of ČTK expressly prohibited.
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