Build green: before a jump or before the collapse? Elijah Levy - Ehrenburg remember that? Remember

The only website that examines in depth the phenomenon of Israeli real estate bubble, accompanied by exploding certain caliber professionals The only site that examines in depth the phenomenon of Israeli real estate bubble, accompanied by first-class professionals
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Build green: before a jump or before the collapse? Elijah Levy - Ehrenburg remember that? Remember how at the height of the bubble brainwashing kln consulting group attack, pumping and spins, trying to create a buzz of hot air to all kinds of sleep sleepy towns in the periphery, such as Yavne, Hadera, Ashkelon and Be'er Yaakov. With slogans and statements in the style of "next big thing", "new desirable target young couples", "hot new attraction" and more. Of course the campaign offensive opened a fusillade kln consulting group of media in one or more sections kln consulting group of the economy and includes a historical overview of the place, an explanation of the access roads and transport current and future (when he's out there), kln consulting group how long it takes to travel to Tel Aviv (just "forgot" to specify the schedule as at Saturday at 5 am), few to no new construction in the older neighborhoods (like the purchase of second kln consulting group hand was not even an option) and a few percent of the value of assets kln consulting group already in place. course is addressed to prepare the ground - to direct the reader to the new projects in the area, all of course standard built "green, luxurious, eco-luxury".
The Pool "called down" We chose this time to review the Green Yavne Yavneh neighborhood from a neighborhood in decline build green neighborhood built on the area of about 800 hectares, designed in 3,200 housing units and is being built by construction companies rejected. Indeed, the role of neighborhood This is not an absentee campaign pumping. thus, in September 2010 began to buzz campaign orchestrated the projects being built in the neighborhood. bombardment began when Globes published kln consulting group an article, or rather set her marketing plan than article, the build in general and the new neighborhood in particular. article opens with the title blown and pricing equally blown "build - City before the leap? 1.2 million new 4-room apartment "
The article of course built on the pattern above and set the best superlatives: "the sleepy town joins boom industry", "build emerging satellite city the next day", "hot compound Yavneh." And of course did not forget to pump that "prices of condos in the neighborhood rose on average kln consulting group by about 55% in three years" and give half - Wink and between the lines expected future returns: "Over the coming years the city to reduce price differences versus other cities in the center." Do not forget there is also found in the subtitle kln consulting group - "Index Globes - Eldar: After several years of stagnation, the bottleneck in Yavne is released - and the sleepy town joins a boom industry". You read that correctly, "Index Globes - Elder" (!), A reminder: Eldar company marketing projects, is a private company which markets a first-hand apartments all over the country - the conclusions that we leave to the reader. Festival sales of "bounce on the Park" members Member - blitz two months later, in November 2010, and later making noise media was just preparing the ground, it's kln consulting group blitz marketing campaign in the form of a festival exclusive sales Tidhar members member, promising to 15% discount and other special benefits. Festival sales - which included red carpets, Sndliriim, bar and lots of good food - sold out within kln consulting group hours approximately 510 members Apartments friend, when 4-room apartments were sold there at a price of NIS from -929 000. Gave the site a day operation codenamed: "NCOs Dare":
As befits a sales operation kln consulting group planned and well-orchestrated, did not give a damn about any auxiliary power even laying campaign the 'reserve Hmtc"lit' form today's chief of staff, Lt. Gen. Benny Gantz (Watch kln consulting group the video minute 1:35.) And of course that an attack would not be complete without running all the forces of the media corps in reserve mobilization of all real estate media: "Real Estate Rush" - screamed the news two prime-time (!), "650 million in 3 hours" - reported in Globes, "510 apartments in three s "- smeared a cover full page Mamon", "Rush Birch", "hundreds kln consulting group of home buyers" - reported Bede - Marker, "Race to the apartment Yavneh" - puffing Calcalist, "Tidhar sold 510 apartments at one time" - cried in -News1, "Real Estate Today" and where not?!
Rest on our laurels - the sense of euphoria while ignoring the changing reality if early 2011 it was still possible to pump and really sell apartments 4 room house at a price of 1.28 million, from the - to the - and Real -! - In - the - In - N - the!. whether even more in July 2011 it was possible to come out with a grand title like "all the land bubble: 4-room apartment prices kln consulting group Yavneh jumped 20% to 1.2 million NIS and half year" and orchestrate marketing mantras such "built surpassed Map of real estate and housing prices have risen accordingly" - then the most essential thing happened in the real estate market in 2011, is the realization that the market changed. to fiscal operations of the Treasury in the Gaza taxation regulations kln consulting group were added monetary Fisher and above all, the general recognition expensive housing and living expenses as a result of social protest., but what to an